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CASE STUDY

Taking a Creative Approach to
Shoring Up a Creative Agency's
Brand Strategy Team

When a creative advertising agency landed a massive client, they needed to fill a niche role– a Brand Strategy Director– for the new account.

After the agency's internal recruiters spent months unable to fill the position, they brought in My Marketing Recruiter. The recruitment partner not only found the perfect Brand Strategy Director. They also sourced two other senior-level positions that helped shore up the agency's entire brand strategy department, all within a month.

THE CHALLENGE

Searching for a
Marketing Unicorn

OVERVIEW

A creative advertising agency was on the hunt for a Brand Strategy Director– a critical role for the agency’s newest client account. Not only would this highly-niche position require expertise beyond your typical marketing strategist. There was also a massive talent shortage. 

The agency’s internal recruitment team spent months trying to fill this position. And the lengthy role vacancy presented other potential risks– from losing business and revenue, to not hitting project goals and burning out employees.

KEY CHALLENGES

  • Only a small pool of people could do the type of work this role required. And even fewer candidates were best-in-class and highly-qualified.
  • A massive talent shortage had created a competitive job market. This made it especially challenging for smaller agencies like this one to secure top talent. 
  • The lengthy vacancy of this role required the agency’s current team to shoulder its workload and potentially burn out employees. It also distracted the agency’s internal recruiters from filling other key positions.

What the Client Appreciated

Depth of vetting + candidate quality

Ease of collaboration + coordination

Fewer interviews + bad resumes

Time saved + shorter hiring timeline

Internal recognition for best-in-class talent

THE SOLUTION

Strategically Staffing Up

THE PROCESS

Several months into their search, the agency determined they needed a partner with expertise in filling this niche position. That’s when they brought in My Marketing Recruiter (MMR) to augment their internal recruiting team. 

  • MMR provided end-to-end recruitment services– starting with a deep dive to understand the agency’s business and the unique needs of the Brand Strategist position. 
  • They used these insights to create a custom recruitment strategy. This included a thorough penetration of the marketplace. Not only would MMR tap their extensive network. They’d also search beyond the pool of active job seekers– this opened up tons of untapped, top talent.
  • After rigorously vetting each candidate, MMR quickly presented the most qualified candidates to the agency. They were also pleasantly surprised when MMR brought thoughtful recommendations for candidates whose resume might have not caught their eye.

OUTCOMES

Within a month of working with MMR, the agency had finally found the perfect candidate. To boot, MMR also sourced two other senior-level hires that helped shore up the agency’s entire brand strategy department.

Not only did this save them time, money, and other resources. It also allowed them to focus on meeting their new client’s goals and continue grow their own business.

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